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Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accurate because it can be corroborated from multiple sources. Providing a consistent name, address and phone on various sites is therefore vital to providing trust signals to Google. warhammergame.cf The information about your company, like your name, address and phone number must be consistent across all sites where you are mentioned. Complete citations are more valuable to Google Local Pack rankings and your visibility on the web in general. This all helps spread the word about your business, find potential new customers and make it easier for them to get to your website